Nichols-Hayes Collective Nichols-Hayes Collective Nichols-Hayes Collective Nichols-Hayes Collective Nichols-Hayes Collective Nichols-Hayes Collective Nichols-Hayes Collective Nichols-Hayes Collective Nichols-Hayes Collective Nichols-Hayes Collective Nichols-Hayes Collective Nichols-Hayes Collective Nichols-Hayes Collective Nichols-Hayes Collective Nichols-Hayes Collective Nichols-Hayes Collective Nichols-Hayes Collective Nichols-Hayes Collective Nichols-Hayes Collective Nichols-Hayes Collective Nichols-Hayes Collective Nichols-Hayes Collective Nichols-Hayes Collective Nichols-Hayes Collective Nichols-Hayes Collective Nichols-Hayes Collective Nichols-Hayes Collective Nichols-Hayes Collective Nichols-Hayes Collective Nichols-Hayes Collective Nichols-Hayes Collective Nichols-Hayes Collective Nichols-Hayes Collective Nichols-Hayes Collective Nichols-Hayes Collective Nichols-Hayes Collective Nichols-Hayes Collective Nichols-Hayes Collective Nichols-Hayes Collective Nichols-Hayes Collective Nichols-Hayes Collective Nichols-Hayes Collective Nichols-Hayes Collective Nichols-Hayes Collective Nichols-Hayes Collective Nichols-Hayes Collective Nichols-Hayes Collective Nichols-Hayes Collective Nichols-Hayes Collective Nichols-Hayes Collective Nichols-Hayes Collective Nichols-Hayes Collective Nichols-Hayes Collective Nichols-Hayes Collective Nichols-Hayes Collective Nichols-Hayes Collective Nichols-Hayes Collective Nichols-Hayes Collective Nichols-Hayes Collective Nichols-Hayes Collective Nichols-Hayes Collective Nichols-Hayes Collective

You build it. We bring it.

Elevating Multifamily Experiences

Through Design and Strategy

OUR SERVICES

You build it. We bring it.

Elevating Multifamily Experiences

Through Design and Strategy

OUR SERVICES

Welcome to the Nichols-Hayes Collective

The Partnership Behind the Performance

Two proven forces in multifamily, Barrie Nichols’ expertise in driving property performance and Deborah Hayes’ creative direction and brand vision come together to form Nichols-Hayes Collective — a partnership built on experience, strategy, and design. Together, they guide properties from concept to full occupancy, creating brands that resonate, communities that thrive, and results that last.

Our Approach

At Nichols-Hayes Collective., we do it all — strategy, branding, marketing, and performance — to make your property the most desirable in its market.

We merge analytical precision with creative storytelling, guiding each project from concept to lease-up and beyond. Every campaign, message, and detail aligns to one goal: get you leased up and keep you there.

Our Services

We offer the complete package — a single, seamless partnership from plans to people.

Branding & Design — naming, identity, and visual systems.
Marketing & Performance — strategy, campaigns, and digital execution.
Consulting & Retention — audits, rebranding, training, and resident programs.

Your Go-To Team for Concept, Launch & Lease-Up

A Full-Service Partnership — All in One Place

No juggling multiple vendors. No fragmented messaging.

We combine:

Branding
Marketing
Consulting
Training
Performance strategy
Signage & environmental design

Everything your property needs to thrive — handled by a single, cohesive team.

Branding That Makes Your Property Unforgettable

We build brands with clarity, purpose, and story.

Our work includes:

Naming
Brand strategy
Visual identity
Brand guidelines
Website creative direction
Environmental & signage systems

We don’t just create pretty visuals — we create brands that drive demand and elevate value.

Marketing That Performs

From pre-leasing campaigns to digital advertising and analytics, we create marketing systems designed to convert.

We bring:

Custom marketing strategy
Digital campaigns
Market positioning
Messaging frameworks
Content + creative
Reporting & optimization

Everything works together so your property fills faster — and stays full.

Proven Solutions for Underperforming Properties

If your asset is struggling, we know how to turn it around. Barrie’s track record includes improving distressed portfolios to 96–98% occupancy across the U.S.

We address:

Brand confusion
Inconsistent marketing
Weak digital presence
Leasing team alignment
Resident retention
Positioning + pricing strategy

We bring properties back to life — and back to performance.

Fast Lease-Up for New Developments

Launching a new project?

We guide you from concept to full occupancy with:

Early-stage brand discovery
Naming + positioning
Renderings, maps, site plans
Pre-leasing campaigns
Launch strategy
Signage + construction branding

Your development gets the momentum it needs from day one.

A Boutique Experience With Big-Company Expertise

We’re not a large agency.

We’re not a one-off vendor.

We are a boutique collective — hands-on, collaborative, and deeply invested in your success.

You get:

Direct access to Barrie and Deb
A curated team built to fit your project
Personalized strategy
Fast communication
Thoughtful execution

Everything we create is intentional, cohesive, and crafted with care.

We Make Your Life Easier

Our clients come to us because they want one thing:

A partner who can take the entire process off their plate.

We bring organization, clarity, execution, and expertise so your team can focus on what they do best.

Just hand it off to us — we’ve got it.

The Result?

A property that stands out.

A brand that inspires.

A marketing system that performs.

A community that fills and stays full.

That’s the power of Nichols-Hayes Collective.

You build it. We bring it.

You build it. We bring it.