About Us
Barrie Nichols
PRINCIPAL + MARKETING STRATEGIST
A strategist at heart and operator by instinct, Barrie brings more than two decades of experience leading leasing, marketing, and operations for some of the nation’s most recognized student and multifamily housing brands.
Her career spans senior leadership roles at College Park Communities, GMH Communities Trust, Campus Apartments, and The Michaels Organization, where she helped launch University Student Living Management. Known for turning around underperforming assets and leading successful lease-ups across the country, Barrie blends data-driven strategy with creative problem-solving to deliver exceptional results.
At Nichols Hayes Collective, Barrie focuses on performance strategy, market positioning, and client consulting, helping developers and management teams turn vision into occupancy and strategy into success.
Deborah Hayes
PRINCIPAL + BRAND DIRECTOR
A creative brand director with more than 20 years of experience in branding, design, and marketing, Deb is known for transforming properties into powerful, story-driven brands. With deep expertise in the multifamily industry, she has branded properties across the U.S. in the conventional, student, build-to-rent (BTR), affordable, active adult, and military housing sectors.
Deb has partnered with developers and management teams nationwide to launch new developments, rebrand acquisitions, and build compelling brand stories that drive demand and elevate perception.
She leads the creative side of the partnership — defining the brand vision, design language, and narrative that turn every project into a destination.
Allan Hayes
CHIEF STRATEGY OFFICER
A strategic executive with extensive experience in financial oversight, asset management, government affairs, and organizational leadership, Allan brings decades of expertise helping organizations protect value, improve performance, and navigate complex challenges. His background spans executive leadership in government, regulatory affairs, and private industry, where he has overseen operations, financial management, stakeholder engagement, and strategic growth initiatives.
Throughout his career, Allan has advised organizations on regulatory compliance, operational efficiency, financial stewardship, and asset performance, bringing a disciplined, solutions-oriented approach to every engagement. His ability to align strategy, operations, and fiscal responsibility provides clients with trusted guidance during periods of growth, transition, and stabilization.
At Nichols Hayes Collective, Allan oversees strategic operations, financial management, and business development while supporting clients with asset stabilization, organizational strategy, and complex real estate initiatives. He holds an MBA in Finance from Mercer University's Stetson School of Business and Economics.
Cleopatra Henry
PROJECT MANAGER
With more than six years of project management experience, Cleopatra is the organizational force behind Nichols Hayes Collective's client experience. Known for her attention to detail and calm, solutions-focused approach, she keeps projects moving forward while ensuring communication is seamless, timelines stay on track, and every detail is thoughtfully managed.
She excels at coordinating teams, streamlining workflows, and creating efficient processes that allow creativity and strategy to thrive. Her ability to anticipate needs and keep multiple moving pieces aligned makes her an invaluable partner to both clients and the NHC team.
At Nichols Hayes Collective, Cleopatra oversees project coordination from kickoff through completion, helping clients and consultants stay connected, informed, and focused on achieving exceptional results.
JC Cody
CREATIVE DIRECTOR
A creative strategist with a passion for storytelling, JC transforms brand strategy into messaging that resonates. Combining big-picture thinking with a sharp editorial eye, he develops compelling narratives, memorable campaigns, and distinctive brand voices that connect with audiences and inspire action.
Throughout his career, JC has led creative direction and copywriting for regional and national brands, developing award-winning campaigns across television, radio, digital, and experiential marketing. His ability to simplify complex ideas into authentic, engaging stories helps clients build brands that are both meaningful and memorable.
At Nichols Hayes Collective, JC leads naming, messaging, copywriting, and creative strategy, helping clients define who they are, what they stand for, and how to tell their story with clarity, personality, and purpose.
Our Partners
