Nichols-Hayes & Co.
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    • Home
    • Our Services
    • OUR WORK
    • OUR TEAM
    • Contact
Nichols-Hayes & Co.
  • Home
  • Our Services
  • OUR WORK
  • OUR TEAM
  • Contact

Welcome

We combine business insight with creative vision to help your property stand out, lease up, and stay full.

Get in Touch

Our Capabilites

Marketing

A full-circle marketing approach that blends data, strategy, and creativity to position every property for success.

CONSULTING

  • Market positioning and competitive analysis
     
  • Pre-leasing and lease-up strategy
     
  • Turnaround and rebranding consultation for underperforming assets
     
  • Campaign planning and audience targeting
     
  • Digital and social media strategy development
     
  • Resident engagement and retention planning

ANALYTICS

  • Performance tracking and occupancy reporting
     
  • Campaign ROI measurement and optimization
     
  • Market trend and demographic insights
     
  • Web traffic, SEO, and lead analysis
     
  • Ad performance dashboards and data visualization
     
  • Reporting tools that translate data into actionable strategy

TRAINING

  • Leasing team brand and message alignment
     
  • Marketing systems and digital tools training
     
  • Brand consistency workshops for on-site teams
     
  • Resident experience and retention best practices
     
  • Internal communications and storytelling guidance
     
  • Ongoing support to maintain marketing excellence


Branding

Defining your property’s story, voice, and visual identity — building brands that connect, inspire, and perform.

STRATEGY

  • Brand positioning and audience definition
     
  • Competitive landscape and market research
     
  • Naming and messaging development
     
  • Vision, values, and tone of voice creation
     
  • Storytelling that aligns with leasing and marketing goals

DEVELOPMENT

  • Brand rollout planning and implementation
     
  • Brand guideline creation and documentation
     
  • Internal brand training and team alignment
     
  • Property rebranding and transition management
     
  • Cross-platform brand consistency (print, digital, environmental)
     
  • Launch strategy and execution support

DESIGN

  • Logo and identity system design
     
  • Color palette, typography, and pattern development
     
  • Collateral and leasing material design
     
  • Environmental and signage applications
     
  • Website and digital creative direction


Our Partners

Copyright © 2025 Nichols-Hayes  Collective - All Rights Reserved.

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