Welcome to Nichols-Hayes Collective

President | Michaels Student Living

"I am pleased to recommend Barrie Nichols for the implementation  of leasing and marketing strategies to revitalize distressed assets in  student housing. Barrie possesses a deep understanding of the student  housing market, coupled with a proven track record of turning around  underperforming properties. Her innovative approach to marketing  includes targeted digital campaigns, engaging social media content, and  strategic partnerships with universities. Barrie excels in creating  appealing leasing incentives and fostering strong community  relationships, which are crucial for attracting and retaining tenants.  Barrie's leadership, strategic mindset, and commitment to excellence  make her an invaluable asset for any project aimed at transforming  distressed student housing into thriving communities."

CEO / Whitestone Development

"I’ve been working with Deborah Hayes for almost 10 years on multi-family and  student housing projects across the country. No matter what market or  the project type, Deb and her team always bring fresh branding concepts  and marketing strategies that help us execute successful lease-ups and  continued support of our management teams throughout operations.
 

Whether it’s a new build or property repositioning, Deb is stacked with  talent that quickly understand unique markets and help us build better  properties.”

Senior Director of Real Estate Operations | Greystar

"I have had the privilege of working alongside Barrie Nichols for 15+ years in both student and multifamily housing and I can confidently  say that she is a true expert in new development consulting, brand  development and repositioning of assets. Barrie's wealth of experience,  coupled with her out-of-the-box thinking and thoughtful approach, always  ensures that the goals of the owner are not just met, but exceeded. Her  dedication to her work and her clients is unmatched, making her a  valuable asset to any project. I highly recommend Barrie Nichols for her  expertise, professionalism, and commitment to excellence."

Director of Sales and Marketing / PeakMade Real Estate

“Our experience with Deborah Hayes has been nothing short of amazing.  Deborah and her team's creativity is unparalleled, making them one of  the most innovative teams we've ever worked with. They are quick and  efficient, always delivering top-notch results within the agreed-upon  timeframe. Their commitment to our brand's success is evident, making  them an invaluable partner on all our new development projects. We  highly recommend Deborah's team to all our new clients.

Deborah herself is an  outstanding leader who puts her personal touch on every client  interaction. Working with her has been an absolute pleasure, and we're  excited for future projects together.”

Co-Founder & Co-Chairman | Vesper Holdings / Campus Life & Style

"I have known Barrie for over 15 years. Her  deep and extensive knowledge of leasing and marketing strategies,  coupled with her unwavering passion for her craft, make her an  invaluable asset for anyone in the student housing space looking to  reposition their asset or to ensure a healthy lease-up." 

Senior Director, Leasing / JVM Realty

"Over the past 10 years I've had the pleasure of working with Deborah Hayes in  many different scopes including new development lease ups, acquisitions  and retro building. More recently, Deborah has worked with Kenect Nashville  and Kenect Phoenix on everything from brand design, to advertising,  copy, online and print. Their talented team will work tirelessly to  ensure that your brand is accurately represented and that you are  delighted with the result. Deb's ability to manage any challenge, and  the personal interest she takes with all of her clients, go above and  beyond creative services. I highly recommend Deb and her team to achieve  success for any project or company.”